Marketing Process: Follow the Customer Experience
At the end of the day, you could have the most amazing small business in the world and the most stellar products under the sun. However, if your marketing process isn’t in step with the needs of your...
View ArticleHow Do I Choose My Keywords for SEO?
Whether directing a paid search marketing campaign, pay per click campaign, or simply optimizing your website for search engine ranking, keyword selection is critical to your success. Choosing the...
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Lean In – Viewing Other Aspects of Mentorship
OK, I think I’m ready to disagree with Sheryl Sandberg and Lean In. A little bit. This has the caveat that I am thrilled that she wrote this book, put so many gut feelings to paper, and then supported...
View ArticleSocial Madness: 3 Point Plan For a Small Firm
Social Madness: 3 Point Plan For A Small Firm Last year, our small consulting firm finished mid-pack at the end of the first round of Social Madness, which is hosted by the Business Journal. As we...
View ArticleWhat Contractors Can Do with Facebook
For contractors, (as with any business), visibility is of paramount importance. Without a means to get your name and awareness of your services out to potential clients, your business will suffer....
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What Pinterest Does to Help Contractors
When it comes to online marketing, you have a wealth of options available. You can make use of everything from blogging to social bookmarking sites. However, social media has become one of the best...
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Three Marketing Objectives to Get a Business Boost in the Summer
Vacation season can make many non-seasonal businesses experience a seasonal slump. This can be due to either customers or internal employees being away, and the coordination of schedules for both the...
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What is Business Management?
Simply put, business management is defined as the activities involved with running a company, such as leadership, supervision, organization, monitoring, controlling and planning. A business manager...
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The Definition of Marketing
Marketing can be defined as the science of selecting target markets in which to advertise your products, through comprehensive market segmentation and analysis, as well as analyzing consumer...
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Three Marketing Concepts to Grow Your Business
Marketing is a complex and highly strategic process of getting your message out to your customers through a variety of means and marketing media. If your business has stalled or you’re just ready for...
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